Invitation to tender: Copywriters, editors and/or producers

Experienced copywriters, editors and/or producers to assist in the production of outputs from the ODI’s three year innovation programme

24 January 2017

Tender reference: RDPM-001

Call for tenders by the Open Data Institute

Contact: [email protected]

The objective of this work is to work alongside the ODI’s in-house content and production team, copywriting and publishing key outputs from the ODI’s innovation programme.

The ODI’s content is designed and edited to engage a range of audiences and stakeholders including government/public sector, commercial/corporate bodies and philanthropic organisations/NGOs. It is expected that this work will include a range of briefs, working on the high volume of outputs that needs to be produced before the end of the first year of work, on 31 March 2018. The successful contractor(s) will work closely in collaboration with the Open Data Institute (ODI) who will provide guidance, review and assistance throughout.

Summary and timeline

  • Aim: To give assistance to the in-house content and production team in producing written materials that clearly communicate the outputs and impacts of the ODI’s innovation programme to key stakeholders and influencers
  • Audience: The primary audiences are government/public sector, commercial/corporate bodies and philanthropic organisations/NGOs. Duration: February – March 2018
  • Value of award (excl. VAT): Up to £20,000 across two or more contracts
  • Questions to ODI by: 26 January 2018 at 12.00 (UTC)
  • ODI responses by: 30 January 2018
  • Costed proposals due by: 31 January 2018 at 12.00 (UTC)
  • ODI interviews shortlisted contractors: 5–6 Jan 2018
  • Contracts awarded: 6 February 2018
  • Final work delivered by: 31 March 2018
  • Tender reference: RDPM-001
  • Contact: [email protected]

Terms of payment

An invoice will be paid monthly.


The ODI is delivering a three-year innovation programme, funded by Innovate UK. The programme focuses on projects that it believes will progress strategically important areas: building data infrastructure, improving data literacy, stimulating data innovation and building trust in the use of data. It will enable the UK to build on its established strengths in data and data analytics, break new ground in creating value from data across industry, and ensure that the UK remains at the forefront of data innovation globally.


Across the six work-packages included in the first year of the innovation programme, there are a range of written outputs including (but not restricted to): short and long-form reports, white papers, presentation slide decks, articles, blogs and social media content (including for Twitter, Facebook, Instagram). The audiences for these products include:

  • Government/public sector
  • Commercial/corporate bodies
  • Philanthropic organisations/NGOs

We are looking for two or more experienced contractors who can assist in the production of these assets and who are able to work between 3 and 5 days per week during February and March. Because we are looking for individuals who can operate with a significant amount of autonomy (having been fully briefed), it is expected that the successful contractors will have most if not all of the following skills:

  • Extensive copywriting/editing experience across a variety of online and offline media - in long and short form, able to be reactive and work on several campaigns simultaneously
  • Ability to sub-edit and proofread others’ copy to 100% accuracy, experience of desktop and digital publishing
  • Experience of content production, working with graphic designers and publishers/printers
  • Experience of working across media/marketing channels to build a campaign and/or strategy around a particular topic or audience
  • Experience of producing blog posts, social media posts (specifically Twitter and Facebook) and e-newsletters on Mailchimp or a similar e-CRM system
  • Experience of ‘translating’ technical subject matter into clear, compelling copy in keeping with house style
  • Highly collaborative and an ability to marshall contributions and input from a range of sources in order to meet production deadlines.

The ODI has a strong, well recognised brand, a striking visual identity and a clear tone of voice. Its brand guidelines are available here.

The successful contractors will work in close collaboration with the ODI’s Head of Content and Production, and the wider Publishing, Engagement and Culture team to ensure that the their work is in keeping with the broader suite of materials being produced by the organisation.

Way of working

The ODI will, where possible, provide space to work in our offices in London, should successful contractors wish to work onsite. There is an expectation that the successful contractors will work closely with the ODI team, which includes regular face-to-face meetings and being available remotely (eg Google Hangout, Skype, email, Slack).

Form of tender response

Interested parties should submit a costed proposal (in English) to [email protected] which includes:

  • The tender reference in the email subject line
  • A short (max. 2 pages) CV setting out your most relevant skills and experience
  • A short portfolio of relevant, recent work (max. 2 pages with links, where appropriate)
  • An indication of the total number of days you are available to work in February and March and your expected day-rate
  • If you have any questions about the tender, please contact [email protected] quoting the tender reference. The ODI reserves the right to make both anonymised questions and answers public or shared with other organisations having stated their interest.

Decision criteria

All proposals will be assessed as described in our public procurement policy. In addition, shortlisted contractors will be asked to attend a short interview at the ODI on Monday 5th February 2018.